The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:382688 |
| Date | January 2018 |
| Creators | Kanderová, Petra |
| Contributors | Klinková, Jana, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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