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Repositioning značky v kontextu prebiehajúcich zmien v spoločnosti / Brand repositioning in context of the changes in society

There is a lot of possible points of view on the brand repositioning. One of them are the changes which take place in the society.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:3900
Date January 2008
CreatorsĎurčanská, Martina
ContributorsPostler, Milan, Ferenciová, Pavla
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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