The aim of this diploma thesis is to collect data and to analyze the current marketing communication of the selected company and then evaluate its effectiveness.The thesis identified the shortcomings of this company's marketing communication, suggested suitable improvements and introduced examples of their implementation in the new marketing communication plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:394247 |
| Date | January 2019 |
| Creators | KROUŽKOVÁ, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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