5 ABSTRACT The current labor market is characterized by emerging new generation of workers, especially from generation Y, whose expectations and demands are increasing in proportion to the growing economy and the associated wage or salary, options of career development, and especially the topic of meaningfulness. The aim of the thesis will be to describe the current changes in the labor market with a focus on trends in the recruitment and selection of workers - representatives of the Y generation. The current situation in the Czech labor market will be described together with characteristics of different generations which are active in the market. Also trends like personnel management, usage of social network in recruitment and employer brand building will be presented. The quantitative empirical survey will focus on analyzing the methods of recruiting and selecting generation Y members in an international brewing company. The data will be collected electronically via a questionnaire. The research sample will contain approximately 150 respondents of different nationalities with different working positions in Anheuser-Busch InBev Czech. Key words: generation Y, millennials, work-life balance, labor market, alternative employment, motivation, personnel activities, personal marketing, employer branding, social...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:397873 |
| Date | January 2019 |
| Creators | Jakoubková, Jana |
| Contributors | Běhounková, Olga, Šerák, Michal |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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