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Rizika spojená s realizací úprav a doplněním marketingového mixu konkrétní společnosti / Risks Related to the Modification and Supplementation of the Marketing Mix in a Specific Company

The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402651
Date January 2019
CreatorsBližňáková, Nela
ContributorsHabart, Lukáš, Mráček, Pavel
PublisherVysoké učení technické v Brně. Ústav soudního inženýrství
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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