This diploma thesis has two goals: to conceive a business plan of an existing company Symbio Design s.r.o. and to find out whether the plan is viable or not. Symbio Design company deals with manufacturing of high-end audio-design products (loudspeakers and acustic-light objects) intended to be bought by sophisticated clients looking for non-standard equipment. That may be the company's problem as there are not many people falling within this segment. Also, even the associates-themselves do not have enough time to develop the business. In theoretical part of this thesis the concept of a business plan is explained -- its goals, who conceives it and who is it for. In the following practical part the business plan itself is introduced with all its proper parts: introduction of the company, analysis of the external and internal environment, SWOT analysis, company short-term and long-term goals, business strategy, financial analysis and sales-forecast. It is this part that is the most crucial. Not until here the reader will have the opportunity to find out the truth about viability of the business plan. Also, a brief public enquiry was conducted for the purpose of the business plan, especially its business strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4137 |
| Date | January 2007 |
| Creators | Šebík, Michal |
| Contributors | Vojík, Vladimír, Soukup, Bohdan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.092 seconds