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Zhodnocení produktové inovace a jejího vlivu na zahraniční obchod podniku / Evaluation of product innovation and its impact on an enterprise's international business

The diploma thesis focuses on the study of product innovation in a selected Czech company operating on foreign markets. It gradually analyses innovation in the different areas that affect it. The thesis contains an analysis of external and internal factors influencing this product innovation. In the last part of the thesis, there is a proposal for further progress in development and improvement of innovation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414496
Date January 2020
CreatorsBabičová, Kristína
ContributorsLucie, Košková,, Bočková, Nina
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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