This diploma thesis is focused on marketing mix of company named Nedbal trading s.r.o. Thesis is divided into three parts. Introductory part is dedicated to theoretical foundations of the problematics. Second part starts with introduction of the analyzed company itself, then continues with individual analyses mentioned in theoretical part. In the last part are mentioned possible suggestions to improve marketing mix of the company determined according to previous analyses.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416844 |
| Date | January 2020 |
| Creators | Vodáková, Gabriela |
| Contributors | Bumberová, Veronika, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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