The diploma thesis deals with the proposal of changes to the loyalty program of a selected company. The subject of the diploma thesis is the Intimissimi brand focused on the Czech and Slovak market. Proposals of changes are based on the analysis of the current state of company. The partial goal is to streamline the existing loyalty program and increase customer satisfaction of the Intimissimi brand.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416849 |
| Date | January 2020 |
| Creators | Pospíšilová, Kateřina |
| Contributors | Schüller, David, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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