MOSEROVÁ, V. Blog as a promotion tool on the B2C market. Diploma thesis. Brno: Mendel University in Brno, 2017. The thesis deals with blog and vlogs and using them as a promotional tool on the consumers market. To determine the perception of the promotion of the products and services on blogs and also of the impact of the promotion on buying behavior, the questionnaire was used (n = 329). In-depth interviews with bloggers (n = 7) were also used to deepen the research. The results of primary and secondary research were compared. On the basis of the results, the recommendations were created for companies that would like to use blogs as another promotional tools.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431684 |
| Date | January 2017 |
| Creators | Moserová, Veronika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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