This diploma thesis deals with the proposals of the communication plan for the wedding season 2021. The theoretical part explains the basic concepts related to the field of marketing communication, the analytical part introduces the characteristics of my business and activities in the field of communication with customers. Based on the results of the analytical part of the work, a draft communication plan for the upcoming wedding season is compiled.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442939 |
| Date | January 2021 |
| Creators | Veselá, Marie |
| Contributors | Bumberová, Veronika, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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