The diploma thesis deals with the analysis of a selected company Notino, s.r.o. which is a retail company selling perfumes and cosmetics in Europe. The analytical part analyzes in detail the company, its competitors and loyalty programs of competitors. Based on the theoretical and analytical part, a loyalty program is developed for the company with a comparison of costs and benefits of the program for the company. Also, the risks associated with the introduction of a loyalty program and suggestions on how to reduce their impact are summarized.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442981 |
| Date | January 2021 |
| Creators | Bógyiová, Csilla |
| Contributors | Šimberová, Iveta, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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