The diploma thesis is focuses on the evaluating of the impact of product innovation on business opportunities and barriers in the European market. We gradually analyzed the external and internal environment of the company, which influences product innovation. Subsequently, a proposal was made to measure the company's performance using the Balanced Scorecard method. The last part of the work is focused on the evaluation of the created proposal.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443113 |
| Date | January 2021 |
| Creators | Kučerová, Katarína |
| Contributors | Plíhal,, Tomáš, Bočková, Nina |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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