The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4594 |
| Date | January 2008 |
| Creators | Hatlapa, Tomasz |
| Contributors | Zamazalová, Marcela, Lahodná, Radka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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