This graduation theses were concerned with analysis of marketing communication in services {--} in the Wellness hotel Rezidence Nové Hrady. This theses was incurred during temporary opening of the hotel till finishing and opening new spaces. There is recapped a history of the hotel and executed detailed situation analysis in the analytical part. There were detection advantages and disadvantages, which should the hotel use for persuasion the costumers. The synthetic part consequent to the analytical work comprehensive of the new suggestions of marketing communication . This includes sphere:  increase in an occupanty rate of the hotel,  increase in a visit rate in the hotel restaurants,  increase in a number of congresses.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46336 |
| Date | January 2009 |
| Creators | ČERNÁ, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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