In the diploma thesis, I will compound an advertising portfolio for a medium-sized company. This set of materials will be made in a practical implementation and published in supplements of my thesis. All creative and professional work will considerably be liable to requirements of a customer and partly to his taste as well. In acomplishing of the work I will take account of the functional, rather than the artistic aspect of the work, because all the advertising materials are strictly functional. My thesis, especilly the theoretical part, concerns the functional and artistic analysis of methods of work. I will also try to see the issue from the view of the advertising marketing and to weigh up the financial demands of the individual projects. I will also describe (rather than the theoretical principals of the work) my authentic ways of work and reflections in relation to inviolability of my own {\clqq}know-how`` and {\clqq}know-how`` of the particular company. I would also like to mention complications and problems which appeared during the practical aplicaton of the work.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:48380 |
| Date | January 2008 |
| Creators | VANĚK, Pavel |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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