The objective of this diploma thesis is evaluation of marketing communication tools which are used by company Bohemia Trade CZ s.r.o., afterthat the concept of solution of improvement in this sphere. The base of elaboration of this thesis and achieving the objective was processing of data and information, which were gathered from intercompany materials and supplied by examinated company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:53669 |
| Date | January 2010 |
| Creators | STIFTEROVÁ, Alice |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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