This thesis is focused on an interesting and dynamic form of business, called franchising. For the purpose of explanation of this form of business purely Czech company The PUB Franchising s.r.o. has been selected. This company is the owner of the gastronomic franching concept The PUB Pilsner Unique Bar. This thesis not only illuminates the franchising business as such, but analyzes and proposes a strategy to facilitate the future development of the concept The PUB in the Czech Republic but also abroad. The analysis uses tools such as the SWOT analysis and focuses on the analysis of marketing tools used in the company. The aim of this thesis is to propose concrete measures to positively affect franchise business of selected company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:71911 |
| Date | January 2011 |
| Creators | Šampalík, Martin |
| Contributors | Hartman, Ladislav, Janka, Daniel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0018 seconds