This dissertation deals with the Corporate Social Responsibily and highlights the importace of evaluation of CSR activities. I have chosen T-Mobile Czech Republic a.s. as an example of a socially responsible company. I evaluate one of its CSR activities by LBG methodology. Based on the analysis contained in this dissertation TMCZ can be considered as a socially responsible company. Its CSR activities are not only beneficial for the community, but also for the company itself. The purpose of this disertation is to stimulate creation CSR annual report in TMCZ and point out the importace of close monitoring of supported projects, so that it would be possible to find out the efficiency of invested resources.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:71938 |
| Date | January 2010 |
| Creators | Štambachová, Lucie |
| Contributors | Plášková, Alena, Masopustová, Dagmar |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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