The aim of this work is to answer the question, whether it is possible to run a successful business with czech costume jewelry and beads under the current economic crisis situation and under changes that business with costume jewelry and beads in general is facing. The paper analyzes international trade with costume jewelry and beads. It also analyzes current position of the Czech Republic on the market and finds reasons, which cause current unfavourable situation of the jewelry industry in the Czech Republic. Based on the findings, it proposes business strategy, which should be used by businesses with Czech costume jewelry and beads in order to achieve business growth. This strategy is then tested under real market conditions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75039 |
| Date | January 2010 |
| Creators | Odvárka, Jan |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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