The thesis focuses on the intangible assets, particularly valuation of trademarks. The theoretical part deals with definition of intagible assets and tradenark. In next part is shown legislative issues of trademark and methods of vauation. Practical part includes the valuation of trademarks and application of described methods in a concrete example.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75202 |
| Date | January 2010 |
| Creators | Červenková, Iva |
| Contributors | Jurečka, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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