The main objective of this thesis is to describe the basic elements of corporate identities of selected hotels in Prague and then to find out (by the marketing research) whether the hotel customers (their clients) even notice their corporate identities (their elements) and whether their purchasing decision makings can be influenced by them.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75456 |
| Date | January 2010 |
| Creators | Minařík, Roman |
| Contributors | Vávra, Oldřich, Kučera, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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