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Public relations ve zdravotnictví / Public Relations in the Health Service

The aim of my thesis is to analyze and evaluate instruments and methods used by public relations in selected health facilities. Determine which instruments of public relations are used most often and whether the effects brought by the organization expects from them. Will be discussed and possible solutions the shortcomings and problems in this sphere.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75983
Date January 2009
CreatorsSmělá, Jitka
ContributorsStřítecký, Rudolf, Lešetický, Ondřej
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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