The aim of this thesis is to present Bulgarian advertisement market from several different perspectives. You can see the development of advertisement from the beginning until 2010 in Bulgaria. There is a comparison of expenditures on advertisement with Czech advertisement market. When we are talking about advertisement, it is important to mention cultural differences. The biggest part of my thesis consists of legal and ethical regulation, when you can see the main differences in compare to Czech republic. The end of thesis belongs to Advertising self-regulation, which is represented by National Council for Self-Regulation in Bulgaria and Rada pro reklamu in Czech republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76264 |
| Date | January 2009 |
| Creators | Tzvetanova, Neli |
| Contributors | Boháček, Martin, Winter, Filip |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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