The aim of this thesis is to elaborate a strategic analysis of the company KOH-I-NOOR Grafit, s.r.o., on this basis set vision and conceive a strategy suggestion. Principal methods of external analysis are PEST analysis and Porter's 5-forces model, in internal analysis are used analysis of internal sources and financial analysis. The next method is SWOT analysis, which sums up and interconnects the most important findings of previous analyses; on this ground is set a strategy of a chosen company and suggest a strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76487 |
| Date | January 2009 |
| Creators | Hejduková, Markéta |
| Contributors | Dvořák, Jiří, Soroka, Stanislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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