This thesis deals with building up and strategy of brand Perwoll on the Czech market. First - theoretical part - deals with particular stadiums of launch of a product. It deals about how to recognize consumers' needs through marketing research, analysis of consumers' behaviour, buying process and market segmentation and target group finding. It also concentrates on product and selling support. Practical part is about brand Perwoll - special detergent. First part describes it, second part is about launch of Perwoll White variant and last part are recomendations and identification of potential.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76638 |
| Date | January 2009 |
| Creators | Nemeškalová, Markéta |
| Contributors | Halík, Jaroslav, Sato, Alexej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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