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Analýza marketingového mixu a nabídkového portfolia ve společnosti Barum Continental, s.r.o. / Analysis of Marketing Mix Tools in the company Barum Continental, s.r.o.

This degree work is targeted on the analysis of marketing mix tools in the company Barum Continental. At the end it would be analyse also the the portfolio of the products and their effect on the customers. From this informations the author deduced the conclusion, which could be used by the company Barum Continental to improve their current processes.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76973
Date January 2009
CreatorsAnderle, Jiří
ContributorsKovář, František, Peterka, Marek
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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