This thesis is focused on marketing communication, specifically on PR communication of 3M Cesko company. Firstly, it provides a theoretical background of marketing, PR and media communication; and secondly, it examines current PR communication of 3M Cesko, and proposes a PR strategy for 2012 (which includes a proposition of media topics in 2012, PR communication tools, and a timeline).
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81924 |
| Date | January 2010 |
| Creators | Koláček, Kamil |
| Contributors | Halík, Jaroslav, Chytil, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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