The basic goal of this Master's Thesis is an analysis and description of the current situation of a specific company in order to identification of potential development and design elements of strategy, which recons with identified state and development. The work is divided into theoretical and practical part. In the theoretical part there are defined knowledges related to the subject. These are the basis for process analysis in the practical part. The practical part is focused on the application of theoretical knowledge in a particular case of the company Novoplast that is currently heavily influenced by the course and consequences of the crisis. The conclusion is a summary of acquired knowledge and analysis outcomes with elements creation that should be a part of future business strategy of this company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85332 |
| Date | January 2011 |
| Creators | Brigant, Juraj |
| Contributors | Svobodová, Ivana, Krause, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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