This dissertation work examines the role of strategic management in the non-profit sector on the example of the Berg Orchestra, which is a chamber orchestra specializing in contemporary classical music. A theoretical analysis of several strategic planning models is presented, and the most appropriate is selected based on the general requirements of a non-profit organization. Applied specifically to the Berg Orchestra, the proposed strategy takes into account the various roles and activities of the orchestra.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:86035 |
| Date | January 2010 |
| Creators | Košťálová, Kateřina |
| Contributors | Švecová, Lenka, Kesslová, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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