The work is analyzing strategies of a real service providing company doing business in the Czech Republic. It investigates its capability to deal with the changing environment and to face problems in its field - the entertainment industry. In order to see the company's future potential it looks deep into its individual strategies leading to reach the preset goals and examines in detail its main products. Also, it studies its relationship with employees, clients, suppliers and competition. Then, it weights its marketing tools to suggest the appropriate ones according to the chosen segment of its positionning.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:86039 |
| Date | January 2009 |
| Creators | Zmeškalová, Eva |
| Contributors | Filipová, Alena, Löwová, Marie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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