The theses describes and analyzes the market of milk and dairy products.It is focused on the international, european and czech market followed by interpretation of statistical data. Market research's intention is finding out consumer's preferences, buying habits, opinions and motivation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9181 |
| Date | January 2008 |
| Creators | Šteidlová, Simona |
| Contributors | Bártová, Hilda, Černá, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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