The dissertation is concerned with the analysis of the communication mix of the educational agency and publisher AMOS. The objective is to review present application of communication instruments and propose some modifications and utilisation of other instruments respecting the communication aims of the firm.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9408 |
| Date | January 2008 |
| Creators | Vargová, Štěpánka |
| Contributors | Zamazalová, Marcela, Stříteský, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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