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Choice and Preferences Based on Themes in Slot Machine Play

The present study examined choice and preference of slot machines between two groups based on the themes of slot machine. Twenty-one participants split into two group based on random assignment. A choice group that had the opportunity to change slot machines at any time, and the preferred choice group that only could play on the most preferred slot machine, were compared on the dependent measures of betting and response latency. Results demonstrated that there was no significant differences between groups on the dependent measure. Further analysis of within subjects demonstrated that wins in one phase was somewhat correlated with bets in the following phase; however, these effects were not at a significant level. Implications of this research are discussed.

Identiferoai:union.ndltd.org:siu.edu/oai:opensiuc.lib.siu.edu:theses-2810
Date01 December 2015
CreatorsMitchell, Shannon Jean
PublisherOpenSIUC
Source SetsSouthern Illinois University Carbondale
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceTheses

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