The literature on status, product symbolism, product involvement, and reference
group influence is reviewed to conceptually define the Product Symbolic Status
construct. The research consisted of two studies (N = 524) that examined 17 different
product types to develop and validate the Product Symbolic Status (PSS) scale. The PSS
scale is comprised of four facets: self-concept, impression management, lifestyle, and
social visibility. The PSS scale consists of nine items which produced an average
reliability of ñ = .90 and showed evidence of convergent and discriminant validity in
MTMM analyses with the constructs of product value-expressiveness, product
involvement, and product exclusivity/luxury. The PSS scale can also be used for brand
symbolic status research. The marketing and advertising research implications are
discussed.
| Identifer | oai:union.ndltd.org:tamu.edu/oai:repository.tamu.edu:1969.1/4222 |
| Date | 30 October 2006 |
| Creators | Wright, James Arthur |
| Contributors | Samuelson, Charles D. |
| Publisher | Texas A&M University |
| Source Sets | Texas A and M University |
| Language | en_US |
| Detected Language | English |
| Type | Book, Thesis, Electronic Dissertation, text |
| Format | 242848 bytes, electronic, application/pdf, born digital |
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