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Resource portfolio management: bundling process

Managers within firms seek to align their portfolio of capabilities to best respond
to their competitive environment. Processes used by firms to acquire resources, bundle
those resources into capabilities, and then leverage those capabilities to obtain
competitive advantage are of interest to scholars and practitioners alike. In this study I
explore the bundling process and how firms create advantage from its use in different
environmental conditions. Using policy capturing survey techniques analyzed with
hierarchial linear modeling while manipulating environmental contexts of dynamism,
munificence, and punctuated threats, I observe how firms vary their resource bundling
processes to create advantage and improve performance. For each combination of
environmental condition, hypotheses are presented and tested with respect to firm
response.
Due to a lack of differentiation between the three bundling sub-processes, several
proposed hypotheses were not testable and thus, unsupported. Current theory details
three bundling sub-processes; however, I demonstrate evidence that fewer or greater
numbers of sub-processes may be required to capture the bundling process. Other evidence suggests that firms do alter bundling sub-processes in response to changing
conditions of munificence, but fail to do so during punctuated events.

Identiferoai:union.ndltd.org:tamu.edu/oai:repository.tamu.edu:1969.1/ETD-TAMU-2555
Date15 May 2009
CreatorsWorthington, William John
ContributorsHitt, Michael A.
Source SetsTexas A and M University
Languageen_US
Detected LanguageEnglish
TypeBook, Thesis, Electronic Dissertation, text
Formatelectronic, application/pdf, born digital

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