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From woman to chick: the rhetorical evolution of women in american film

Throughout its history, the American film industry has produced films about
women and for women, and three distinct phases may be identified within it: the
“woman’s film,” the “new” woman’s film, and the “chick flick.” I assert that the
recurring themes and images within the films operate as a mythic framework that
intuitively resonates with audiences. In this thesis, I argue that despite seeming
progress, women in film remain constrained by traditional mythic archetypes. As
mediated images influence the culture, archetypal images of women in film potentially
further constrain women’s social progress.
This study explores feminine mythic archetypes in films from each phase and
demonstrates that first, the era of the woman’s film presents traditional archetypes such
as the Mother and the Wife; second, representation becomes more progressive in the
new woman’s film of the 1970s through the influence of the women’s movement; third,
representations regressed in the chick flick with the onset of postfeminism in the late
1980s; and finally, through the rhetorical function of myth, the films serve a persuasive
and explanatory function for audiences.

Identiferoai:union.ndltd.org:tamu.edu/oai:repository.tamu.edu:1969.1/ETD-TAMU-2833
Date15 May 2009
CreatorsDay, Danya Rhae
ContributorsDorsey, Leroy G.
Source SetsTexas A and M University
Languageen_US
Detected LanguageEnglish
TypeBook, Thesis, Electronic Thesis, text
Formatelectronic, application/pdf, born digital

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