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Typecast: the voice of typography

The hypothesis that this project aims to investigate is this: That through the arrangement of letterforms in space, a graphic designer can manipulate this voice in order to deliver a nuanced impression of language as it is intended to be heard.
As a graphic designer, my job is to communicate meaning visually. When my choice of typography aids in the assignment of proper tone of voice to words, communication is made more clear. In the typographic studies I've created in the course of this exploration, I've tried to establish the pitch, tone, and volume of typographic voice by manipulating how words look. I've created compositions that explore how we see and hear language through typography, in order to assemble data that supports my hypothesis.

Identiferoai:union.ndltd.org:uiowa.edu/oai:ir.uiowa.edu:etd-1542
Date01 December 2009
CreatorsFellows, Kara S
ContributorsGratama, Ab.
PublisherUniversity of Iowa
Source SetsUniversity of Iowa
LanguageEnglish
Detected LanguageEnglish
Typethesis
Formatapplication/pdf
SourceTheses and Dissertations
RightsCopyright 2009 Kara S Fellows

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