This work provides an alternative theory of gendered consumption that explains chronic and situational shifts in consumers' preferences for masculine, feminine, and androgynous choices, beyond the effects of gender identities.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc1538724 |
| Date | 08 1900 |
| Creators | Jones, Niusha |
| Contributors | Kidwell, Blair, Spears, Nancy, Kidwell, Virginie, Smith, Richard |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | vii, 85 pages, Text |
| Rights | Use restricted to UNT Community, Jones, Niusha, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
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