The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc278816 |
| Date | 08 1900 |
| Creators | Kleinknecht, Wolfram |
| Contributors | Coe, Barbara J., Powell, James D., Ganesh, Gopala Krishnan, Smith, Kenneth L. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | viii, 190 leaves : ill., Text |
| Coverage | United States |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Kleinknecht, Wolfram |
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