The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc330781 |
| Date | 08 1900 |
| Creators | Ingram, Tom L. |
| Contributors | Greenberg, Barnett, Starling, Jack, Littlefield, C. L. (Cleatice Louis), Dorse, Alvin C. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | xvii, 267 leaves, Text |
| Coverage | United States - Texas |
| Rights | Public, Ingram, Tom L., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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