Technologists predict that electronic information dissemination will create a paperless work environment. In spite of such predictions, paper-based internal communication will remain the primary medium for disseminating information in organizations for decades to come. However, electronic technology will have an impact on paper information production that may be more profound than changes following word processing's introduction. Previously unavailable for everyday production to enhance word meaning, certain graphic techniques now can be used to access readers' preconditioned symbol meanings to increase comprehension of routine correspondence and information internalization. This quasi-experimental field study examines interactions among laser-printer graphic treatment and communication variables as contributors to explaining variance in comprehension. Set Multiple Regression/Correlation analysis identifies significant variance explained by conditional relationships between near-typeset quality text and readers' self-interest and between near-typeset quality text and text's readability. The conditional relationship of near-typeset quality and self-interest shows increase in reader comprehension at a greater rate than the comprehension increase rate attributed to the reader's self-interest increase alone. This suggests that conditional relationships may be accessing an internal judgment process interpreting greater self-interest in near-typeset printed text. The conditional relationship between near-typeset quality and readability reveals that at more difficult reading levels comprehension is greater for near-typeset text. The significance of this relationship indicates that an internal judgment process is involved rather than the difference being attributed to legibility treatment. The strength of these conditional relationships suggests that planning for communication policies and practices should be a part of organizational strategic planning in the same ways as are financial analysis, operations planning, or human resource management.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc331893 |
| Date | 12 1900 |
| Creators | Sturges, David L. (David Lynn), 1947- |
| Contributors | Johnson, Joe Lynn, Rogers, James L. (James Lloyd), 1926-, Swanson, Carl L., Sharp, Walton H. |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | x, 170 leaves : ill., Text |
| Rights | Public, Sturges, David L. (David Lynn), 1947-, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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