Return to search

The image of the new-car dealer as perceived by the new-car buyer: a comparative study of differential attitudes

The purpose of this research is to study the attitudes of new-car buyers regarding the franchised automobile dealer, to identify those factors which are the most important to the buyer when selecting the dealer, and to measure the effects of dealer competition in various sized cities on the attitudes of buyers.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc332753
Date12 1900
CreatorsPribyl, Francis Joseph
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsPublic, ..., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

Page generated in 0.0019 seconds