The problem of this study was to determine whether any relationship existed between foreign students' cultural and economic backgrounds and their attitudes toward American advertising and advertising media. The major findings of this study were that foreign students had a slightly favorable attitude toward American advertising and spent a great deal of time with American mass media. The stage of economic development of foreign students' home countries and the length of time foreign students stayed in the United States were powerful group predictors of their attitudes toward American advertising.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504584 |
| Date | 08 1900 |
| Creators | Chung, O-Jeeru |
| Contributors | Kim, Tae Guk, Starling, Jack |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 75 leaves, Text |
| Rights | Public, Chung, O-Jeeru, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
Page generated in 0.0017 seconds