The purpose of this research was to determine the aural and visual issues present in televised political campaign advertising of the 1972 Presidential election year. Content analysis was the method employed to determine these issues. The campaign commercials of George McGovern and Richard Nixon were the subject of the analysis. The issues coded were Social Welfare, Natural Resources, Labor, Management, Civil Rights, Economy, Foreign Affairs, Vietnam, Government, Public Order, Defense, Republicans, and Democrats. The results show that the campaigns used issues appearing in network news coverage, the percentage of time each campaign spent on the issues, and that the aural content was supported by the visual images in the commercials.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504589 |
| Date | 05 1900 |
| Creators | Philips, Paul L. (Paul Lee) |
| Contributors | Boener, Marilyn, Danielson, James L. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 57 leaves, Text |
| Coverage | United States |
| Rights | Public, Philips, Paul L. (Paul Lee), Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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