This study compares the May, 1974 and May, 1975 editions of suburban daily newspapers in the Dallas-Fort Worth metroplex. The purposes of the study were to determine how, when, and why suburban daily newspapers in the metroplex altered their editorial content and to evaluate the effects of the changes on circulation. The thesis is organized into four chapters. Chapter I introduces the study. Chapter II gives a historical overview. Chapter III analyzes the data. Chapter IV contains some conclusions. Some conclusions that emerged from this study include: 1. Suburban newspapers have small editorial staf fs. 2. Eight of the newspapers altered their content. 3. The changes helped them maintain or increase their circulation. 4. All of the editors responding to the questionnaire said that local news and sports are their primary goals.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc663716 |
| Date | 12 1900 |
| Creators | Arnold, Thomas B. |
| Contributors | Westmoreland, Reg, 1926-2021, Glick, Edwin L. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 51 leaves, Text |
| Coverage | United States - Texas - Dallas County - Dallas, United States - Texas - Tarrant County - Fort Worth |
| Rights | Public, Arnold, Thomas B., Copyright, Copyright is held by the author, unless otherwise noted. All rights |
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