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Det urbana livet är fyllt av bilder och fyllt av reklambilder. På många reklambilder visas natur, naturen tycks kunna sälja allt. Men vilka egenskaper har naturen i reklamens bilder och vad säger det om naturen i våra urbana sinnen? Kvinnan tycks också ha en given plats i reklamens bilder. Kan det tänkas att kvinnan tillskrivs samma egenskaper som naturen? För att få svar dessa frågor kommer reklamens bilder att analysera. Analysen är en näranalys, i form av bildanalys, med fokus på bildens inre och yttre kontext. Naturen kan vara ett rum eller en plats och upplevs som alla andra rum och platser genom våra sinnen. Hur vi upplever rum och plats är ett resultat av rådande kultur. Den urban kulturen påverkar således upplevelsen av naturen. Reklambilder påverkar också vår verklighetsuppfattning och vår upplevelse av naturen. Tidigare har det gjorts studiet om naturens egenskaper i resereklam och bilreklam. Mitt resultat har dock inte gått att helt förena med tidigare studier vilket visar bredden i ämnet. Fyra reklamkampanjer har valts ut för analys; Loka, Lumené, Bregott och Alprosoya. Alla är produkter som används i vardagen och kampanjerna kan sammanfattas som dagligvarureklam. Naturen och kvinnan bär på snarlika egenskaper i kampanjernas bilder. Båda är goda, harmoniska, starka och eviga. Den urban kulturen har gett bilderna kraft att reducera naturens (och kvinnans) egenskaper till upphovsmannens syfte. Den imaginära geografin tar allt större plats i vår kultur.

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This project examines the theoretical basis for linking industrial clustering to the strategic management of firms. Specifically, a recently deployed theory building framework defined three perspectives on clustering, the competitiveness perspective, the externalities perspective and the territorial perspective, but stopped short of explaining when, where and to whom these perspectives are relevant. This thesis proposes that firms are the central recipient of cluster effects and that the product-based, resource-based and knowledge-based approaches to management provide the theoretical base from which the operational contexts of each cluster perspective can be defined. Three cluster-management relationships are modelled and beta-tested on a sample of cluster-based firms. The empirical analysis is designed to provide feedback to the theory building process and not to prove or disprove the theory itself.<p> The analysis yielded little if any evidence that the proposed cluster-management relationships are present in the sample that was studied. This result was a surprise as the exuberance with which clusters and their benefits are often promoted suggests that in a cluster there should be a pronounced correlation between firm performance and cluster attributes. The statistical limitations of this analysis mean the results can not be inferred to the general population and that the theoretical propositions are not actually disproved. Nonetheless, the muted observations do cast attention on the need for better modelling and measurement instruments in the field of cluster research. In addition, this project initiates a deductive process by which subsequent research can focus on the causal pathways that comprise the phenomenon of industrial clustering; including the pathway that links clusters to firms and then to economic performance.

This thesis explores the emerging issue of cities and countries competing for international students as part of market and talent-based economic development strategies. Based on case studies in London, UK and Toronto, Canada, this research draws on interviews with senior policy-makers as well as international students completing their overseas studies to examine three issues. First, this thesis investigates the process by which similar policies to attract and retain greater numbers of international students have been developed and introduced in both countries. Arguing that these policies are “mobile,” this thesis demonstrates how the competitive interconnectedness of policy-making leads to the transfer of policy ideas from one jurisdiction to another, while also recognizing the mediating role of institutions for contributing to continued geographic differences in the policy landscape regarding international education. Second, it examines the decision-making process for international graduate students upon the moment of graduation with regard to their settlement and employment strategies. Through a comparison of international students finishing advanced degrees in science and engineering in both sites, it reveals the extent to which students’ plans involve the complex intermingling of personal, professional and (im)migration regulation factors. The confluence of these factors tend to pull students in different geographic directions, indicating that the conventional ‘stay or return’ construct is too simplistic as a framework for understanding students’ future movements. Moreover, the comparison of students’ strategies in the two sites illustrates the differential effect of multi-scalar institutional frameworks in constructing certain types of migrant subjects. Third, this thesis investigates how career development strategies of international students differ according to broad disciplinary differences. Contrasting the career plans of graduating students in science, engineering, and art and design programs, this research finds that there are key differences in the socio-spatial career strategies held by international students in line with the differentiated knowledge bases literature.

This thesis explores the emerging issue of cities and countries competing for international students as part of market and talent-based economic development strategies. Based on case studies in London, UK and Toronto, Canada, this research draws on interviews with senior policy-makers as well as international students completing their overseas studies to examine three issues. First, this thesis investigates the process by which similar policies to attract and retain greater numbers of international students have been developed and introduced in both countries. Arguing that these policies are “mobile,” this thesis demonstrates how the competitive interconnectedness of policy-making leads to the transfer of policy ideas from one jurisdiction to another, while also recognizing the mediating role of institutions for contributing to continued geographic differences in the policy landscape regarding international education. Second, it examines the decision-making process for international graduate students upon the moment of graduation with regard to their settlement and employment strategies. Through a comparison of international students finishing advanced degrees in science and engineering in both sites, it reveals the extent to which students’ plans involve the complex intermingling of personal, professional and (im)migration regulation factors. The confluence of these factors tend to pull students in different geographic directions, indicating that the conventional ‘stay or return’ construct is too simplistic as a framework for understanding students’ future movements. Moreover, the comparison of students’ strategies in the two sites illustrates the differential effect of multi-scalar institutional frameworks in constructing certain types of migrant subjects. Third, this thesis investigates how career development strategies of international students differ according to broad disciplinary differences. Contrasting the career plans of graduating students in science, engineering, and art and design programs, this research finds that there are key differences in the socio-spatial career strategies held by international students in line with the differentiated knowledge bases literature.