This study was designed to investigate the influence of social class on activity and attitude patterns relative to bank credit card usage by selected households of the Muncie-Delaware County (Indiana) Standard Metropolitan Statistical Area. The universe surveyed in this thesis consisted of respondents all known to have one basic characteristic -current or previous possession of a bank credit card.The data were collected by personal interview of 139 bank credit card recipient households in the studied area. Interviews were performed with a structured, non-disguised questionnaire providing guidance.The responses in all surveyed areas were analyzed according to the respondents' social class membership. Factors utilized to determine social class position were occupation, source of income, education, and house type.Although bank credit cards served as the central focus of the study, possession and usage of other types of credit cards by respondent households were surveyed. The thesis explored activity and attitudes relative to usage of department store and oil company credit cards.

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: p. leaves 260-263.

Thesis (M.B.A.)--University of Hong Kong, 1987.

Thesis (Ph. D.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on February 28, 2008) Vita. Includes bibliographical references.

Thesis (M.B.A.)--University of Hong Kong, 1995. / Includes bibliographical references.

Thesis (M.S. in Management)--Naval Postgraduate School, December 2002. / Thesis advisor(s): Marshall Engelbeck, David V. Lamm. Includes bibliographical references (p. 87-89). Also available online.

Thesis (Ph. D.)--University of Chicago, the Irving B. Harris Graduate School of Public Policy Studies, August 1999. / Includes bibliographical references. Also available on the Internet.

Thesis (Ph. D.)--Ohio State University, 2007. / Title from first page of PDF file. Includes bibliographical references (p. 96-100).

by Cheung Mo Man, Mandy, Lau Yiu Kwong, Clive. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves [31]-[34] (2nd group)). / EXECUTIVE SUMMARY --- p.i / ACKNOWLEDGMENTS --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- OBJECTIVES --- p.5 / Chapter 2.1 --- Decision-Making Objective --- p.7 / Chapter 2.2 --- Research Objectives --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.9 / Chapter 3.1 --- Standardization Versus Adaptation --- p.9 / Chapter 3.1.1 --- International Marketing Standardization --- p.11 / Chapter 3.1.2 --- International Marketing Adaptation --- p.13 / Chapter 3.1.3 --- Standardization or Adaptation? --- p.14 / Chapter 3.2 --- Studies on Credit Card Market --- p.16 / Chapter 3.2.1 --- Cross-Cultural Studies of Credit Cardholders --- p.16 / Chapter 3.2.2 --- Studies of the Credit Card Market in Hong Kong --- p.20 / Chapter 3.2.3 --- Studies of the Credit Card Market in the United Kingdom --- p.23 / Chapter 3.3 --- Overview of the Credit Card Market --- p.25 / Chapter 3.3.1 --- Global Market --- p.25 / Chapter 3.3.2 --- Hong Kong Market --- p.36 / Chapter 3.3.3 --- United Kingdom Market --- p.39 / Chapter IV. --- METHODOLOGY --- p.43 / Chapter 4.1 --- Research Design --- p.43 / Chapter 4.2 --- Data Collection --- p.47 / Chapter 4.2.1 --- Secondary Data Collection --- p.47 / Chapter 4.2.2 --- Primary Data Collection --- p.48 / Chapter 4.3 --- Sampling --- p.50 / Chapter 4.3.1 --- Sampling Method --- p.50 / Chapter 4.3.2 --- Sample Size --- p.51 / Chapter 4.4 --- Construction of Questionnaire --- p.52 / Chapter 4.5 --- Field Work --- p.55 / Chapter 4.6 --- Data Analysis --- p.56 / Chapter 4.6.1 --- Editing --- p.56 / Chapter 4.6.2 --- Coding --- p.57 / Chapter 4.6.3 --- Methods of Analysis --- p.58 / Chapter V. --- LIMITATIONS --- p.61 / Chapter 5.1 --- Sampling Control --- p.61 / Chapter 5.2 --- Information Control --- p.62 / Chapter 5.3 --- Administrative Control --- p.63 / Chapter VI. --- FINDINGS AND IMPLICATIONS --- p.65 / Chapter 6 .1 --- Usage Patterns --- p.65 / Chapter 6.2 --- Card Selection Criteria --- p.72 / Chapter 6.3 --- Attitudes Toward Credit Cards --- p.76 / Chapter 6.4 --- Demographic Characteristics of Heavy Users --- p.81 / Chapter VII. --- RECOMMENDATIONS --- p.85 / Chapter 7.1 --- Standardization Versus Adaptation --- p.85 / Chapter 7.2 --- Recommended Marketing Strategies --- p.89 / Chapter 7.2.1 --- Marketing Strategies for the HK Market --- p.89 / Chapter 7.2.2 --- Marketing Strategies for the UK Market --- p.93 / APPENDIX / BIBLIOGRAPHY

by Chan Wai-Tak. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 113-118.