Thesis (doctoral)--Ruprecht-Karl-Universität Heidelberg. / Includes bibliographical references (p. ix-xxvii).

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by Ko Wai-Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.vi / PREFACE --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- EXECUTIVE SUMMARY --- p.2 / Chapter III. --- BUSINESS DEFINITION / Nature of Business --- p.3 / Types of Credit Card Credit Card --- p.4 / Charge Card --- p.4 / Affinity Card --- p.4 / Company Card --- p.5 / Cash Card --- p.5 / Smart Card --- p.5 / Functions of Credit Card / Exchange Medium --- p.6 / Source of Credit --- p.6 / Source of Cash --- p.7 / Operations of Credit Card --- p.7 / Chapter IV. --- market and channel definition / Cardholder --- p.9 / Merchant --- p.9-10 / Market Players --- p.11-12 / Chapter V. --- RESEARCH METHOD AND LITERATURE REVIEW / Literature Review / Database Marketing --- p.13 / Direct Mail --- p.14 / Telemarketing --- p.15 / Advertising --- p.15 / Credit-based Promotion --- p.16 / Interview --- p.16 / Research --- p.17 / Secondary Data --- p.17 / Chapter VI. --- RESEARCH ANALYSIS / Objectives / Overview of Credit Card Market --- p.18 / Card Acquisition --- p.18 / Card Utilization --- p.18 / Card Attrition --- p.19 / Research Method --- p.19 / Findings / Higher Utilization rate of credit cards --- p.20 / Bonus Points Scheme is Driving Card Usage --- p.20 / Components of an Ideal Bonus Point Scheme --- p.21 / "Affinity Cards, Especially Co-branded Credit Cards, Will Become a Trend" --- p.21 / Rising Demand for Higher Credit Limit --- p.21 / More Competitive Interest Rate Offer is Expected --- p.22 / Repayment will Become More Custom-made --- p.22 / Stronger Resistance to Annual Fee --- p.22 / Rewards (Card Acquisition) are Evaluated to Dollar Terms --- p.22 / "More Bargaining and Interactions with Card Issuers, and Growing Importance of Telephone Service at Card Centre" --- p.22 / Image of Hang Seng Credit Card Has Been Changed --- p.23 / Interest in Electronic Money is High --- p.23 / Bank Image Perception --- p.23-25 / Chapter VII. --- MARKETING PLAN / Current Situation and Review / Promotions --- p.26 / Brand Image --- p.27 / Competitive Analysis / Market Share Analysis --- p.28 / Product Features --- p.28-30 / Promotions --- p.31 / SWOT Analysis --- p.31 / Marketing Objectives & Strategies / Objectives --- p.32 / Marketing Strategies --- p.32-34 / Promotion Plan --- p.35 / Chapter VIII. --- CONCLUSION --- p.36 / APPENDIX / Major Credit Card Product Features --- p.37-43 / Major Credit Card Promotional Campaign - 1997 --- p.44-48 / Promotional Schedule for Hang Seng Credit Card - 1998 --- p.49 / Focus Group Discussion Guide --- p.50-53 / REFERENCES --- p.54

by Leung Oi-Man, Amy, Tsang Wing-Kwong, Eric. / Bibliography: leaves 84-85 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

by Mui Yuet-sheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991 / Includes bibliographical references. / EXECUTIVE SUMMARY / ACKNOWLEDGEMENT / CHAPTER / Chapter I: --- INTRODUCTION / Operation of Credit Card System / Role of Visa and MasterCard International Inc. / Chapter II: --- BUSINESS REVIEW / Historical Development of VISA and MasterCard / Development of Credit Card Business in Hong Kong / Development of Credit Card Business in China / Chapter III： --- OBJECTIVES AND METHODOLOGY / Hypothesis / Objectives / Methodology / Chapter IV: --- RESEARCH FINDINGS AND ANALYSIS / Marketing Strategies on Credit Card Products Employed by Banks in Hong Kong and China / Product Strategy / Pricing Strategy / Promotion Strategy / Distribution Strategy- / Operating System of Credit Card Business in Hong Kong and China / Credit Approval / Authorisation / Settlement / Credit and Security Control / SWOT Analysis / SWOT Analysis of Card Business in China / SWOT Analysis of Card Business in Hong Kong / Chapter V: --- COMPARISON BASED ON MCGUIGAN MODEL / McGuigan's Conceptual Market Performance Model / Market and Environmental Conditions / Market Structure / Market Conduct / Market Performance / Chapter VI: --- CONCLUSION AND FUTURE DEVELOPMENT / APPENDICES / Chapter Appendix I: --- Historical Development of VISA and MasterCard / Chapter Appendix II : --- Development of Credit Card Business in Hong Kong / Chapter Appendix III : --- Development of Credit Card Business in China / Chapter Appendix IV : --- Questionnaire Design (English and Chinese Version) / Chapter Appendix V : --- Background Information of Interviewees / Chapter Appendix VI : --- Interview Question Lists / Chapter Appendix VII : --- Different Credit Cards in Hong Kong / Chapter Appendix VIII : --- Different Credit Cards in China / BIBLIOGRAPHY

by Hui Tung-Ying, Tai Shun-Fu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references. / APPROVAL --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / PREFACE --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- ANALYSIS AND ASSESSMENT --- p.5 / Market Profile Analysis --- p.5 / Economic Environment --- p.5 / Demographic Environment --- p.17 / Socio-cultural Environment --- p.21 / Political & Legal Environment --- p.22 / Regulator --- p.23 / Technological Environment --- p.25 / Customer Profile Analysis --- p.31 / Company Profile Analysis --- p.33 / Product Profile Analysis --- p.36 / Competition Profile Analysis --- p.40 / Chapter III. --- MARKETING OBJECTIVES --- p.44 / Product Objective and Strategy --- p.47 / Existing Situation in HK --- p.47 / Recommended Objectives and Strategies in HK --- p.52 / Existing Situation in PRC --- p.54 / Recommended Objectives and Strategies in PRC --- p.56 / Pricing Objective and Strategy --- p.58 / Existing Situation in HK --- p.58 / Recommended Objectives and Strategies in HK --- p.61 / Existing Situation in PRC --- p.63 / Recommended Objectives and Strategies in PRC --- p.64 / Promotion Objective and Strategy --- p.65 / Existing Situation in HK --- p.65 / Recommended Objectives and Strategies in HK --- p.68 / Existing Situation in PRC --- p.70 / Recommended Objectives and Strategies in PRC --- p.71 / Distribution Objective and Strategy --- p.73 / Existing Situation in HK --- p.73 / Recommended Objectives and Strategies in HK --- p.75 / Existing Situation in PRC --- p.77 / Recommended Objectives and Strategies in PRC --- p.78 / Chapter IV. --- TACTICAL ACTION PLAN --- p.79 / Product --- p.79 / Pricing --- p.81 / Promotion --- p.82 / Distribution --- p.84 / Chapter V. --- BUDGET --- p.85 / Chapter VI. --- CONCLUSION --- p.86

by Chiang Kwok Keung, Eric, Fung Shun Ching, Katherine. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaf [9]

Thesis (M.A.)--Marshall University, 2003. / Title from document title page. Document formatted into pages; contains vi, 65 p. Includes vita. Includes bibliographical references (p. 41-45).

Thesis (Ph. D.)--Ohio State University, 2004. / Title from first page of PDF file. Document formatted into pages; contains x, 97 p. : ill. Advisor: Lucia Dunn, Department of Economics. Includes bibliographical references (p. 94-97).

Thesis (Ph. D.)--University of California, San Diego, 2002. / Vita. Includes bibliographical references (leaves 268-289).