published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

by Leung Oi-Man, Amy, Tsang Wing-Kwong, Eric. / Bibliography: leaves 84-85 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

by Mui Yuet-sheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991 / Includes bibliographical references. / EXECUTIVE SUMMARY / ACKNOWLEDGEMENT / CHAPTER / Chapter I: --- INTRODUCTION / Operation of Credit Card System / Role of Visa and MasterCard International Inc. / Chapter II: --- BUSINESS REVIEW / Historical Development of VISA and MasterCard / Development of Credit Card Business in Hong Kong / Development of Credit Card Business in China / Chapter III： --- OBJECTIVES AND METHODOLOGY / Hypothesis / Objectives / Methodology / Chapter IV: --- RESEARCH FINDINGS AND ANALYSIS / Marketing Strategies on Credit Card Products Employed by Banks in Hong Kong and China / Product Strategy / Pricing Strategy / Promotion Strategy / Distribution Strategy- / Operating System of Credit Card Business in Hong Kong and China / Credit Approval / Authorisation / Settlement / Credit and Security Control / SWOT Analysis / SWOT Analysis of Card Business in China / SWOT Analysis of Card Business in Hong Kong / Chapter V: --- COMPARISON BASED ON MCGUIGAN MODEL / McGuigan's Conceptual Market Performance Model / Market and Environmental Conditions / Market Structure / Market Conduct / Market Performance / Chapter VI: --- CONCLUSION AND FUTURE DEVELOPMENT / APPENDICES / Chapter Appendix I: --- Historical Development of VISA and MasterCard / Chapter Appendix II : --- Development of Credit Card Business in Hong Kong / Chapter Appendix III : --- Development of Credit Card Business in China / Chapter Appendix IV : --- Questionnaire Design (English and Chinese Version) / Chapter Appendix V : --- Background Information of Interviewees / Chapter Appendix VI : --- Interview Question Lists / Chapter Appendix VII : --- Different Credit Cards in Hong Kong / Chapter Appendix VIII : --- Different Credit Cards in China / BIBLIOGRAPHY

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: p. leaves 260-263.

by Hui Tung-Ying, Tai Shun-Fu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references. / APPROVAL --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / PREFACE --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- ANALYSIS AND ASSESSMENT --- p.5 / Market Profile Analysis --- p.5 / Economic Environment --- p.5 / Demographic Environment --- p.17 / Socio-cultural Environment --- p.21 / Political & Legal Environment --- p.22 / Regulator --- p.23 / Technological Environment --- p.25 / Customer Profile Analysis --- p.31 / Company Profile Analysis --- p.33 / Product Profile Analysis --- p.36 / Competition Profile Analysis --- p.40 / Chapter III. --- MARKETING OBJECTIVES --- p.44 / Product Objective and Strategy --- p.47 / Existing Situation in HK --- p.47 / Recommended Objectives and Strategies in HK --- p.52 / Existing Situation in PRC --- p.54 / Recommended Objectives and Strategies in PRC --- p.56 / Pricing Objective and Strategy --- p.58 / Existing Situation in HK --- p.58 / Recommended Objectives and Strategies in HK --- p.61 / Existing Situation in PRC --- p.63 / Recommended Objectives and Strategies in PRC --- p.64 / Promotion Objective and Strategy --- p.65 / Existing Situation in HK --- p.65 / Recommended Objectives and Strategies in HK --- p.68 / Existing Situation in PRC --- p.70 / Recommended Objectives and Strategies in PRC --- p.71 / Distribution Objective and Strategy --- p.73 / Existing Situation in HK --- p.73 / Recommended Objectives and Strategies in HK --- p.75 / Existing Situation in PRC --- p.77 / Recommended Objectives and Strategies in PRC --- p.78 / Chapter IV. --- TACTICAL ACTION PLAN --- p.79 / Product --- p.79 / Pricing --- p.81 / Promotion --- p.82 / Distribution --- p.84 / Chapter V. --- BUDGET --- p.85 / Chapter VI. --- CONCLUSION --- p.86

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

by Po Wai-Kwong, Stephen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 46-47.

by Chan Wai-Tak. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 113-118.